2012年6月1日星期五

Make Sure E-Commerce Business Is Right for You

Make Sure E-Commerce Business Is Right for You

POINT 1 - FIRST,mbt schuhe, GET INFORMED, BUILD KNOWLEDGE

First and foremost is to gain knowledge. The more you know about your industry,mbt zum Verkauf, the better decisions you will make. So look out for your industry's trade press,billige MBT Schuhe, forums, competitors website etc. Search on Google for your industries related keywords, themes, forums and read up about the industry.

POINT 2 - Who actually owns your Website?

Like other trade and businesses there are plenty of dishonest e-commerce solution providers. If you buy a solution that is hosted across the net by your providers,mbt schuhe, and if it happens that supplier has quality or financial difficulty than your business will suffer too. The business you have built painstakingly can disappear like a flash. The lower start-up costs certainly looks appealing but more research needs to be carried out. The longevity and the track record of your solution providers should make your decision easier.

POINT 3 - Make sure E-commerce business is right for you.

I get about 4 phone calls a day where the person on the other side wants to set up a new Online business. When questioned on how the practical side of the business will run. They have no clue. Just because their uncle or cousins have agreed to supply them with goods, that doesn't mean that they can run Online Business.

If you are selling goods that customers don't need to touch or feel or smell than web is the place to start your business. Web can offer your customers with convenience to shop from their own luxury and time. Start Up costs is usually low too. As mentioned before check your competition Online. Do search on Google and see if you are going to be competitive. Ensure you take your Marketing and Delivery costs while carrying out comparison research.

I have seen so many times when retailers have just used their Cost purchase price of a product to compare,Christian Louboutin Pas Cher, and have actually not bothered to take other costs such as development, hosting, staff, delivery charges, returns etc in consideration.

POINT 4 -Security should be priority

With so many e-commerce solution providers and free e-commerce softwares in the market, it is a necessity to get the security right to make sure your customers and you feel confident that you have adequate protection against hackers and fraud. One of the main security issue is PCI DSS. I will cover this at later date. But it is paramount that you choose your e-commerce solution provider that has experience in this type of security and not merely buying the solution based on costs. Do not overlook at this issue, as it will come and haunt you at later date. Your customer data should be kept secured at all times. Don't rely on your service providers words or marketing literature. Ask them for proof and for previous projects.

POINT 5 - Reliable Technology, Staff, Supplier

Your online store will be live 24 hours a day. You store will take orders even when you are asleep. But only if its available to your customers 24 hours a day. Your service provider should aid you in ensuring appropriate reliable hosting is provided. Software used is bug free (error free) and reliable. Payment service provider is PCI DSS compliant and have a secure and safe transaction policy. If your supplier has no stock or out of stock item for long period,Christian Louboutin, than how are you going to fulfill your orders. Ensure you have enough, right quantity and reliable stockings of your products you intend to sell.

What about customer service? Who is going to answer the sales calls, answer email queries and deal with faulty / returns of goods. How is returns policy going to work. Ensure you have covered all the grounds. Don't leave anything for someone else to make decision for you. Gain knowledge if required.

POINT 6 - Control your costs

It is true that the less you have to spend on website design, or technology or graphic design, the more money you will spend on marketing and other activities to bring customers to your site.

But customers these days knows that if a site owner has taken care in ensuring the layout, style is up to date and has not skimmed on quality of the site than the ROI and orders will pour in.

So controlling cost is one aspect but do not skimp on the necessary stuff. Control your cost on marketing,christian louboutin france, employ experts initially until you build your own knowledge. Do not be chief of everything. No one can be experts at everything.

So if you are a start-up business,billige MBT Schuhe, look for low-cost solution but the one that will offer you support and help as your business grows. A service provider that will offer future upgrades.Related articles:

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